Social investment is a vital part of our identity at Adcorp and we are proud to so positively impact as many lives as we do. Each year we plough 1% of our annual profits back into society through schemes and projects we believe will provide the greatest benefit to the greatest number of people.
In order to align our projects with our core business - human capital - we have refocused our efforts in the past year to emphasise high school educational assistance and bursary schemes. While the bursary component spearheads our CSI efforts, the gardens and hydroponic tunnels we have established across the country over the past three years command a great deal of our time and effort, and are source of great pride to the group. In addition to these, we are also engaged in a series of ad hoc projects that we were unable to turn our back on once we had been made aware of them.